The Power of Video PR - Why Every Brand Needs a Media Presence in 2025

In a world of endless scrolls, short attention spans, and content overload, video PR has emerged as one of the most powerful tools for building trust, grabbing attention, and boosting visibility. As we move deeper into 2025, brands that don’t have a media-forward video presence are falling behind.

If you're still relying on plain text press releases, email pitches, or static web pages—you're missing the golden opportunity to engage your audience where they’re actually paying attention: video and media channels.

Here’s why video PR is essential in today’s digital-first world—and how to use it to grow your brand’s influence.

🎥 What is Video PR?

Video PR (video-based public relations) is the strategic creation and distribution of video content designed to: 

Share news and announcements

Promote products, launches, or events

Build brand authority

Gain earned media exposure through syndication and publishing platforms

It combines the emotional pull of video storytelling with the credibility of public relations—giving brands an edge in visibility, engagement, and trust.

💡 Why Video PR Works So Well in 2025
1. Video Dominates Every Platform

From TikTok and YouTube to LinkedIn and online publications, video is the most consumed form of content across all age groups. Research shows:

Video generates 1200% more shares than text and images combined

72% of people prefer watching a video to learn about a product or service

Video posts get 3x more engagement on LinkedIn than plain text posts

If your brand isn’t publishing video, your competitors likely are—and they’re getting seen first.

2. It Builds Instant Authority and Trust

A well-crafted video press release can showcase:

Your spokesperson delivering a key message

A behind-the-scenes look at your product or team

Visual proof of your success, innovation, or community impact

It’s one thing to say you’re a credible brand—video helps you show it.

3. Video Content Ranks Better on Search Engines

Google and YouTube are the top two search engines in the world. When you embed video in your news announcements or optimize your press releases with video content:

You increase time on page

Boost click-through rates

Appear more frequently in Google News, YouTube, and featured snippets

In short, you’re easier to discover.

4. Multimedia Gets More Pickups From News Outlets

Journalists, bloggers, and publishers love assets that make their content look good. A professionally produced press video increases the chances of your story being picked up and republished.

Outlets like Yahoo! Finance, Business Insider, and regional news sites are more likely to syndicate rich content—including embedded video interviews and visual recaps.

📈 How Brands Are Using Video PR Today

Smart companies and entrepreneurs are using video PR to:

Launch new products and get featured in industry press

Share community partnerships or nonprofit support

Celebrate company milestones or awards

Provide commentary on trending topics or industry insights

Highlight customer stories or case studies

Even solopreneurs and small businesses are leveraging video PR to compete with larger brands—without massive budgets.

🚀 Getting Started with Video PR

You don’t need a full video production team to get started. What you do need is:

A clear story or announcement worth sharing

A high-quality, engaging video (even a 60-second teaser can work)

An optimized video press release with keywords and contact info

A distribution plan: syndicate it through trusted networks like VideoPRWeb, PR Newswire, or embed it into your website and email campaigns

🔮 The Future of Video PR Is Here

By the end of 2025, video will no longer be optional for public relations—it will be expected.

Whether you're a startup founder, marketing director, author, or thought leader, a strong video PR presence helps you:

Get found

Get featured

Get remembered

Video is the new pressroom. And it’s time your brand had a seat at the table.

📣 Ready to Launch Your Next Video PR Campaign?

At VideoPRWeb.com, we help brands create and distribute video press releases that get results. From strategy and scripting to syndication—we’ve got you covered.

👉 Contact us today to get your brand in front of the media, your market, and the world.