How to Create a High-Impact Video Press Release That Gets Picked Up

Step-by-Step Guide to Getting Eyes on Your Story in 2025

In today’s attention economy, press releases alone don’t cut it. Brands that get noticed by the media, search engines, and their target audience are using video press releases (VPRs) to stand out.

But with hundreds of stories published every day, how do you make yours rise to the top?

This guide breaks down the process of creating a high-impact video press release—one that grabs attention, builds authority, and gets picked up by journalists and publishers.

🎯 What Is a Video Press Release?

A video press release combines a traditional news release with a short, branded video that supports or delivers the announcement. It’s a media-friendly, SEO-boosting, and engagement-driving way to communicate big moments—like launches, events, funding rounds, product drops, and more.

✅ Why Your Video Press Release Needs to Stand Out

Here’s the truth: most press releases get ignored. But the ones that include compelling video assets are:

• 3x more likely to be opened

• 5x more likely to be shared

• More likely to be featured by news outlets, blogs, and social platforms

In short—video gets you noticed.

🛠️ Step 1: Identify a Newsworthy Angle

Before creating your video, make sure your story passes the “media test.” Ask:

• Is this timely or tied to a trending topic?

• Does it impact a specific audience, industry, or region?

• Is there a visual, emotional, or innovative angle?

Examples of newsworthy angles:

• A groundbreaking product launch

• A nonprofit partnership or community initiative

• A milestone like funding, expansion, or awards

• A thought leader’s insights on an emerging trend

🎥 Step 2: Script a Story-Driven Video (30–90 Seconds)

Attention spans are short—especially with media pros. Keep your video tight and impactful.

Your script should include:

• A compelling hook in the first 5 seconds

• A quick “what, why, and why now”

• Visuals of people, products, or results

• A call to action or invitation to learn more

Format tip: Use a journalistic tone, not a sales pitch. You’re telling a story, not running an ad.

💡 Step 3: Film With Quality—Even If You DIY

You don’t need Hollywood gear, but your video must feel professional.

Essentials for credibility:

• Clear, crisp audio (use a lav mic or USB mic)

• Good lighting (natural light or ring light)

• Branded visuals or captions for clarity

• Steady footage and clean editing (tools like Canva, CapCut, or Descript work great)

Optional: Add stock footage, on-screen stats, or customer reactions for extra polish.

🧩 Step 4: Write the Supporting Press Release

Now pair your video with a traditional press release formatted for syndication.

Structure:

• Headline with keyword + hook (under 100 characters)

• Subheadline for context

• Dateline + city

• First paragraph: the core announcement

• Body: who, what, when, where, why

• A quote from a company leader or expert

• Media contact info

• Embed or link to your video prominently

SEO tip: Include relevant keywords, transcript snippets, and a strong call to action.

🚀 Step 5: Distribute the Right Way

Where to distribute your video PR:

• VideoPRWeb.com (for multimedia-first press release syndication)

• Newswire or PR Newswire

• Your website or newsroom

• YouTube and LinkedIn with backlink to release

• Email pitch to industry journalists or niche bloggers

Also, share it across your social media, embed it in blog posts, and link it in newsletters.

📊 Step 6: Track Views, Pickups, and Engagement

Don’t just hit “publish” and hope.

Track these metrics:

• Video views + watch time (on YouTube or native players)

• Press release open rates and publisher pickups

• Backlink growth from syndication

• Social shares and media mentions

Pro tip: Set up Google Alerts or use a media monitoring tool like BuzzSumo or Mention.

🔁 Bonus: Repurpose Your Video PR for More Reach

Maximize your reach by repurposing your video press release:

• Cut it into Reels or TikTok teasers

• Turn it into a short LinkedIn article

• Embed it in blog posts or sales pages

• Use clips in media kits or pitches

One video. Multiple impressions.

💬 Final Thought: Be the Story Editors Want to Share

Creating a high-impact video press release isn’t just about production value—it’s about telling the right story at the right time and delivering it in the most compelling format.

Video adds the human element. It brings your message to life. And in 2025, it’s the fastest way to go from pitch to published.

🎬 Need Help Crafting a Video Press Release?

At VideoPRWeb.com, we specialize in producing, optimizing, and distributing video press releases that get real results.

📩 Ready to launch yours? Let us help you plan it, script it, and get it seen.