Behind the Scenes: What Really Happens After You Submit a Video PR Campaign

From Upload to Syndication—Here’s How Your Story Travels Through the Media Machine

You’ve crafted your video, polished your press release, and hit “submit.”
Now what?

If you think your work ends when you launch a video PR campaign, think again. What happens after submission is a critical part of getting exposure, pickups, and real ROI.

Let’s pull back the curtain and walk through what really happens behind the scenes once your video PR campaign goes live—and how you can maximize your chances of success.

📥 Step 1: Initial Editorial Review

Once you submit your video press release to a distribution platform (like VideoPRWeb.com, PR Newswire, or Newswire):

• An editorial team (sometimes human, sometimes AI-assisted) reviews your content

• They check for:

  • Newsworthiness

  • Formatting consistency

  • Multimedia compatibility (video links, thumbnails, captions)

  • Compliance with platform or publisher guidelines (e.g., no excessive promotional claims)

If there are issues, you’ll usually get an email requesting minor edits or clarifications.

✅ Pro Tip:
Submitting a clean, professional video and a properly formatted press release reduces delays.

🛰️ Step 2: Syndication to News Networks and Databases

Once approved, your release is:

• Indexed into distribution databases like Google News, Yahoo! News, and Bing News

• Pushed to publisher feeds that pull new stories automatically

• Syndicated to a network of sites, which could include:

  • Digital news outlets (e.g., Business Insider, MarketWatch, MorningStar)

  • Regional/local news sites (CBS, NBC, FOX affiliates)

  • Niche blogs and industry-specific media

  • Media rooms of major platforms like Associated Press or Reuters (on premium packages)

This is when your video starts gaining organic visibility across dozens (or hundreds) of potential placements.

✅ Pro Tip:
Using strong keywords and a compelling video thumbnail boosts syndication success.

📰 Step 3: Editorial Decisions by Individual Publishers

Even after syndication, editors at individual publications make their own decisions:

• Some auto-post full releases if they trust the source

• Some edit for length, add commentary, or bundle it into curated news roundups

• Some only use the video embed without republishing the full article

• Others may flag it for possible feature placement if it's highly newsworthy

✅ Pro Tip:
The better your story angle, the more likely it will be picked up and customized for broader exposure.

🔍 Step 4: Search Engine Indexing and Discovery

Meanwhile, search engines like Google and Bing are:

• Crawling your release for keywords, schema markup, and multimedia

• Indexing video content (especially if you’ve used structured data and YouTube embeds)

• Displaying it in video carousels, Top Stories, and news panels

This drives SEO value, attracting journalists, bloggers, and readers long after launch day.

✅ Pro Tip:
Use SEO-friendly titles, meta descriptions, and schema markup to boost discoverability.

📈 Step 5: Performance Analytics and Monitoring

Once live, your distribution platform starts tracking:

• Views (on press release page and embedded video)

• Click-throughs to your website or landing page

• Pickups by third-party sites

• Search impressions and engagement rates

Some premium platforms also monitor:

• Social media mentions

• Backlink generation

• Audience demographics

✅ Pro Tip:
Download your campaign analytics after 30, 60, and 90 days to measure long-term impact.

📣 Bonus Step: Post-Distribution Amplification (What You Should Be Doing)

After your video PR campaign goes live, you shouldn't just sit back—you should amplify.

Here’s how:

• Share the syndicated links on your social media (LinkedIn, Facebook, Instagram Stories)

• Embed the release or video on your blog and in your media kit

• Send the news to your email list or newsletter audience

• Pitch relevant journalists again, pointing to your media coverage

• Retarget visitors who land on your press page with paid ads (optional, but powerful)

✅ Pro Tip:
News begets more news. Showing that you've been featured builds credibility and attracts more media interest.

📌 Quick Summary: Timeline of a Video PR Campaign After Submission

💬 Final Thoughts: Press Release Submission Is Just the Beginning

A successful video PR campaign is like lighting a match—the real fire happens afterward.

By understanding the behind-the-scenes process, optimizing your content properly, and proactively amplifying your story, you can turn a single video press release into weeks (or even months) of visibility, credibility, and opportunity.

🎬 Need help getting your next video PR campaign approved, distributed, and discovered?

At VideoPRWeb.com, we specialize in media-first, video-optimized distribution that maximizes every stage of your campaign.

👉 [Submit Your Video Press Release] today—or contact us for a free consultation.