Case Study: How One Local Business Got 1 Million Views With a PR Video Campaign

From Local Storefront to Viral Sensation — Here's What They Did Right

In a world where brands are fighting for attention, it’s rare for a local business to break through the noise—let alone go viral. But that’s exactly what happened when a small eco-friendly cleaning company in Austin, Texas launched a simple, well-planned video press release campaign that exploded to over 1 million views in 30 days.

This case study reveals how they did it—without a huge ad budget or national brand recognition—and how your business can use similar strategies to turn a single video into a media magnet.

🧽 The Brand: GreenWave Cleaning Co.

GreenWave Cleaning Co. is a family-owned green cleaning service specializing in chemical-free solutions for homes and offices. Their mission? Create a healthier home—without harming the environment.

They had a loyal customer base locally, but very little brand recognition online. That changed in spring 2024, when they launched their first video PR campaign to announce a partnership with a local nonprofit focused on environmental education.

🎯 The Objective: Announce a Community Partnership & Boost Brand Awareness

GreenWave’s goals were simple:

• Share their new partnership with EcoSteps Foundation

• Highlight their mission of sustainable living

• Increase brand visibility outside their customer base

• Use media exposure to gain new leads and press coverage

They decided a video press release would add authenticity and reach a broader audience—especially through syndication and social sharing.

🎥 The Campaign: What They Created

GreenWave worked with a freelance video producer and used their own team for scripting. The final video:

• Was 1 minute 45 seconds long

• Featured the founder speaking on camera

• Included b-roll footage of staff using eco-friendly supplies

• Highlighted their donation of free services to local community centers

The video was hosted on YouTube and embedded in a written press release distributed through VideoPRWeb and local news channels.

📢 Distribution Strategy

Here’s what they did right:

1. Targeted Video PR Syndication

They submitted their video press release to:

• Local and regional news outlets

• Green business directories

• Environmental blogs and nonprofit newsletters

• VideoPRWeb’s multimedia press distribution network

2. Social Media Crossposting

They posted native versions of the video on:

• Instagram Reels

• Facebook Watch

• LinkedIn (tagging local business groups)

• TikTok (with a behind-the-scenes edit)

They also used hashtags like #GreenLiving #AustinBusiness #EcoHome

3. Email Outreach to Influencers & Local Media

They sent personalized emails to:

• Environmental influencers in the Austin area

• Podcast hosts who covered eco-lifestyle topics

• Local reporters with a “feel-good” story angle

📈 The Results

In 30 days, their video press campaign delivered:

• 1.2 million views across YouTube, Instagram, and TikTok

• 5,400 new website visits from press mentions and social links

• 18 local media pickups, including an on-air mention by Austin Now

• 220 new leads and 68 new clients within 6 weeks

• 1 partnership invitation from a national eco-product brand

🧠 Why It Worked

• Authenticity: The founder told a heartfelt story—no scripts, no fluff

• Newsworthy angle: They tied their brand to a community-focused initiative

• Visual content: They made it easy for publishers to embed and reshare

• Strategic targeting: Instead of blasting everyone, they focused on local-first and niche-specific distribution

• Engagement-friendly format: 2 minutes or less, subtitles included, mobile-optimized

📦 Budget Breakdown

Here’s how they did it on a modest budget:

💬 What the Founder Said

“We had no idea the story would take off the way it did. The video helped people connect with us as real people—not just a cleaning company.”
– Sophia Chavez, Founder of GreenWave

🚀 Final Takeaway: Small Businesses Can Go Big With Video PR

GreenWave Cleaning Co. proved that you don’t need to be a global brand to make a big splash. You just need:

• A genuine story

• A clear message

• A solid distribution plan

If you’re a small business looking to gain exposure, attract media attention, or tell your story in a way that sticks—video PR is your secret weapon.

Want Results Like This?

At VideoPRWeb.com, we help small businesses, creators, and entrepreneurs plan, launch, and distribute video press releases that get real attention.

📩 Reach out today to turn your next announcement into a success story.